There is a growing number of individuals,
businesses and organizations that have
their own real websites. There are literally hundreds of successful websites every bit as professional looking as the best websites designed
by corporate America. The investment put into a website will probably provide a better return than the expense of more traditional print
media marketing techniques. For any individual, business, or
organization that has had their own
"real" website for more than a couple months it should be obvious that putting
money into a "real" website is a very good investment.
Anybody that has their own website surely knows that the expense of having a website is more
cost effective than many (if not most) of the "quasi-website" options being
presented to less web-savvy individuals, businesses and organizations
regardless of whether or not they are new to the Internet.
The comparison presented here is between four (4) different ways an individual,
business or organization might establish their web presence. These four (4) methods of establishing a web
presence are as follows:
|
Type of Presence |
General Summary |
| Virtual Domain Paid Website |
Your own domain name
plus a paid webhosting service for the website. |
| Virtual Domain Free Website |
Your own website with
your own domain name hosted at a service providing free webspace. |
Subdomain
Free Website |
A subdomain website with a webhosting service providing free webspace. |
| Webpage
Advertisement |
A single webpage displayed on
someone else's website for a fee. |
In each of the selected web presence choices it
is assumed that the individual, business, or organization elected to secure the services of a web designer
for the initial web presence content. In the case of the webpage advertisement
option the design of the web content is usually bundled into the advertising fee.
It is also assumed that the web content for each of the three (3) multipage web presence
options was created using Microsoft FrontPage, which many independent escorts select for
their own websites because it is a web design tool that is both quite easy to learn and
quite well suited to the task of website design and management. Finally, it is
assumed that each multipage website will contain separate sections as follows:
To save on display space in presenting the
comparison each web presence type will be identified using a single letter as follows:
| Type of Presence |
Identifier |
Virtual Domain
Paid Website |
A |
Virtual Domain
Free Website |
B |
Subdomain
Free Website |
C |
| Webpage
Advertisement |
D |
Now here is the comparison table showing the
various features and costs for each of the web presence types:
|
Feature |
A |
B |
C |
D |
Exclusive
Domain Name |
 |
|
No |
No |
Domain Name
Registration Cost |
US$35 |
US$35 |
N/A |
N/A |
|
Unique URL |
|
|
|
Perhaps |
Total Webspace
Available |
200Mb
(minimum) |
3-10Mb
(typical) |
3-10Mb
(typical) |
100K
or less |
Annual Cost
of Webspace |
US$ 95.40
(available) |
FREE
|
FREE
|
US$400
(typical) |
|
POP3 Email |
|
Perhaps |
Perhaps |
No |
|
Email Forwarding |
|
No |
No |
No |
|
Custom Graphics |
|
|
|
No |
Required
Web Host
Banners/Buttons |
N/A |
|
|
|
Custom
Banners/Buttons |
|
|
|
No |
Easy To Add
Custom Links |
|
|
|
No |
|
Easy To Modify |
|
|
|
No |
|
Expandable |
|
Perhaps |
Perhaps |
No |
Additional Income
Source |
|
|
|
No |
Web Design Cost
(one time charge) |
US$750.00 |
US$750.00 |
US$750.00 |
N/A |
|
Annual Cost |
US$130.40 |
US$ 35.00 |
FREE |
US$400.00 |
|
Monthly Cost |
US$ 10.87 |
US$ 2.92 |
FREE |
US$ 33.33 |
As you can see, the monthly cost of a single
advertising webpage can be only slightly less expensive than even your own virtual domain paid website.
True, you will need to spend some time maintaining your website, but then that time
may be time you would spend less productively on some other Internet related activity.
The important thing is that with your own website you can always point potential
clients to the website location knowing that the content not only belongs to you but also
can be totally controlled by you. With your own website you are able to join many
different Affiliate Programs that will afford extra revenue from your web presence.
